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Information Marketing: Converting Online Newsletters into a Mailing Address

June 27, 2010

Information Marketing: Converting Online Newsletters into a Mailing Address
In marketing, a physical document is usually a more personal and direct manner of sending information to a client. When you have an online database of clients, it is often useful to convert your online marketing into a database of mailing addresses.
 
As the President of the Information [...]

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Information Marketing: Six Steps to Turning Prospects Into Customers

June 23, 2010

Information Marketing: Six Steps to Turning Prospects Into Customers
Writing sales letters is often frustrating for infopreneurs. Here is the easy six-step process that I use to convert prospects into customers.
As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business. [...]

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Information Marketing: Launching an Info-product Into a New Market

June 23, 2010

Information Marketing: Launching an Info-product Into a New Market
Infopreneurs marketing info-products to a market for the first time must build a relationship with prospective customers so they learn about you, learn that you understand their problems and trust you to provide the solution.  Until recently, info-marketers building a relationship with a market were limited to [...]

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