Information Marketing Trends
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Problem 2: Not Understanding the “Point of Overwhelm”
The fact is I know exactly where I’m going with my business. I’m only interested in ideas that will get me there faster, or enhance what I’m already doing by making it easier or more enjoyable.
Learning how to use social media marketing from scratch will make the process [...]
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Problem 1: Not Realizing it’s ALL About Making Money
We had just gotten back from dinner. One of the attendees there showed me his website. The first question I asked was “How much money is this website making you?”
He stuttered. He stammered. He started to explain that this website was more about SEO than making money.
Wrong. [...]
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Information Marketing: Taking the Next Step After a Seminar or Conference
As an Information Marketer, it is important to know when it is right to take the next step. During a conference or seminar, you have the best possible situation to present that step. You already know that if the people have devoted their time and [...]
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Information Marketing: Setting a Price for Your Product
When you’re new to an industry without a lot of experience or credibility, determining a price for the service you are providing can be a tricky procedure. Luckily, there are three secrets to charging more for your products.
As the President of the Information Marketing Association, I get questions [...]
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