Information Marketing Trends
From the monthly archives:
Information Marketing: Setting a Price for Your Product
When you’re new to an industry without a lot of experience or credibility, determining a price for the service you are providing can be a tricky procedure. Luckily, there are three secrets to charging more for your products.
As the President of the Information Marketing Association, I get questions [...]
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Here are 16 more copywriting guidelines that go a bit deeper. These are just guidelines. 1. Remember, Benefits come first, then features – Features are the things about your product or service: like It has 300 horsepower, or it contains 15 special vitamins. Or Open 24hours Benefits are inherently about the prospect. The things he [...]
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What is Internet Marketing?
Internet marketing is still a complete mystery to a large majority of Internet users. For many users, internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.
In reality, [...]
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Is it really possible to beat Google?
Big companies with little Internet Marketing experience have bid up the cost per click price of Google Adwords to the point where it almost doesn’t make sense for many businesses to play the search game.
Internet Marketers are frustrated by constantly being in Google’s cross hairs. There has to be [...]
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