Information Marketing: Using Bonuses to Entice Upgrades

Membership upgrades are a helpful way to gain more profits for the products you give. I have two strategies that can help with getting the interest you need to add your upgrades.

As the President of the Information Marketing Association, I host monthly coaching calls for info-marketers who have questions and are trying to launch their infopreneur business.  Here is a question from Doran in British Columbia, Canada about using bonuses to encourage members to upgrade. Since this is a common question, I decided to prepare an article about this challenge to help you.

Offering different levels of membership for your product is a good way to get people to want to pay more to view what your products may offer. Bringing some super bribes into the mix to get them to upgrade to the higher levels will help your business bring in more profits by offering more products or services more a higher level of support. Here are two reasons why this offer would help your company’s profits increase.

There are two primary reasons why people want to upgrade their membership to a higher level. The first one is the offer of a big bonus. If you are offering much more product for just a little more money, your members will see the benefit in getting more for you money. The second reason members upgrade is to find out exactly what is at the next level that they might want.  Members will ask themselves, “What is at the next level that I really, really want?”

An important factor to consider is scarcity.  If you only offer a certain amount of bonuses, and tell your members, it is only available to the first so many of people that respond the interest and response to the offer will increase. Using the element of limited value can help encourage your members to respond right away to the offer so that they may obtain the benefits before the benefits run out.  By offering bribes, your business memberships will have more interest if you focus on using more products for the money and utilize the element of scarcity.

There have never been greater, more diverse, more lucrative opportunities for everyone—experienced, successful entrepreneurs to rank beginners—in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything—from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package information that customers want in convenient forms such as DVD’s, books, eBooks, CD’s, magazines, websites, teleseminars, webinars, coaching programs, seminars, and conferences.  Watch a free video revealing several info-marketers created their products and became infopreneurs at www.Info-Marketing.org.

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