Seth Godin: Sliced bread and other marketing delights

July 12, 2010

www.ted.com In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.TEDTalks is a daily video podcast of the best talks and performances from the TED Conference, where the world’s leading thinkers and doers are invited to give the talk of their lives in 18 minutes — including speakers such as Jill Bolte Taylor, Sir Ken Robinson, Hans Rosling, Al Gore and Arthur Benjamin. TED stands for Technology, Entertainment, and Design, and TEDTalks cover these topics as well as science, business, politics and the arts. Watch the Top 10 TEDTalks on TED.com, at http
Video Rating: 4 / 5

{ 25 comments… read them below or add one }

leemoody93 July 12, 2010 at 8:47 pm

@ittaBIT27 I love the intro music!

fasttrackcashformula July 12, 2010 at 9:00 pm

Cool stuff on viral marketing. What’s the best way to come up with new product ideas?

annieinthesun July 12, 2010 at 9:36 pm

I couldn’t stand Arby’s talking oven mitts! But I LOVE Seth. My goal is to meet him and I’m only one step of separation through dynamic Jessica Kizorek, Chief Badass.

twittertweetsattack July 12, 2010 at 10:04 pm

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Arnix13 July 12, 2010 at 10:38 pm

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Arnix13 July 12, 2010 at 10:52 pm

Pour tout comprendre et tout savoir sur le marketing et la communication :

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robbtheruler July 12, 2010 at 11:25 pm

he reminds me of the weird alien guy in Sin City

twittertweetsattack July 12, 2010 at 11:40 pm

Check out my video on my channel and discover the best tool in the (honest to god) world for twitter marketing, i used to make absolutely nothing using twitter, and now i am making thousands of dollars a month just because of this software, if you want to make money online, this tool needs to be part of your marketing tool collection, I’m still in shock at how well it works for me.

deartellman July 12, 2010 at 11:43 pm

Seth Godin Rocing it as usual. Check out his book “Free Prize Inside” Great stuff.

mellowmark1 July 12, 2010 at 11:58 pm

Kill Yourself

dylanlawless1 July 13, 2010 at 12:53 am

i like that Ted have ads at the end of their videos instead of shoving them down your throat at the start like some. Sometimes i’ll take the time to watch them because of that.

halil76 July 13, 2010 at 1:26 am

i like it

gptcheats July 13, 2010 at 1:55 am

finding the right group to promote in is very important, audience counts

OhVeryNice1 July 13, 2010 at 2:04 am

@ittaBIT27 Ha! For reals!

Ramshobraja July 13, 2010 at 3:01 am

Funny how jobs requiring MBAs don’t actually produce anything or do any good for society. It’s just manipulating and repackaging the work of others and making money off genuinely talented people.

GirlMarketsSelf July 13, 2010 at 3:20 am

Consumers aren’t as susceptible to advertisments for products they have no need for. We want our products to be relevent. Focus on what the customer wants.

karmacop911 July 13, 2010 at 3:59 am

does it strike anyone else besides me as OBVIOUS that you need to be remarkable to be successful? are all marketers in US mindless drones that can’t think for themselves? oy.

Camuspublishing July 13, 2010 at 4:57 am

Simple down to earth explanations from the master marketer

richardsaupe July 13, 2010 at 5:23 am

Always a great watch

you can really
learn a lot
from an internet marketer

MarketingBeyondAds July 13, 2010 at 5:37 am

Good advice from Seth. It’s the popularizer of the idea that wins. And it’s not about your company, product or service… it’s about the customer.

amaraca July 13, 2010 at 5:56 am

Nice presentation. It’s funny that after his speech, the video ends with a typical car commercial – the exact dull example that targets the middle range of customers. Nothing remarkable. Go for the irregular people! We listen.

NetPunch July 13, 2010 at 5:58 am

Cool stuff I love the wrap speed we are moving now so find your tribe and become an active member….

qutestyska July 13, 2010 at 6:30 am

This ad at the end is boring

robotpanda77 July 13, 2010 at 7:07 am

That cow example really nails the points he made.

wildjunglecat July 13, 2010 at 7:13 am

yeeeeey i’m a happy person now

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