Information Marketing: Taking the Next Step After a Seminar or Conference
As an Information Marketer, it is important to know when it is right to take the next step. During a conference or seminar, you have the best possible situation to present that step. You already know that if the people have devoted their time and money to listen to you, then they are genuinely interested in going forward. They just want to see how the infopreneur is going to put the information out there. They all want to know what they are going to get out of the information. So make them want more.
As the president of the Information Marketing Association, I host a monthly coaching call for info-marketers who have questions and are trying to launch their infopreneur business. Here is a question from Bill Goff in Alabama. Bill’s question is in regards to a seminar where he is offering a variety of different aspects. Since this is a common question, I have decided to prepare an article about this challenge to help you.
When designing a conference or seminar, it is important that you design it so that there is a comfortable atmosphere for your viewers. Remember, they will be sitting there for many hours on end. You will additionally want to plan an opportunity for a social session for the viewers. This will allow them to ask one-on-one questions and that provides the ability for you to gather more information on what they are looking for in your program.
The reason why you will want to do this is to break the monotony. You do not want your viewers to fall asleep in their chairs. You want them to be excited about what the information is going to do for them.
During your seminar or conference, let them know that you have an exciting prospect for them, but space is limited. This will give them an opportunity to get more excited and fight for those limited spaces. Be sure that you mention this opportunity multiple times to remind them. Remember, the average person needs to hear something three times before it cements into their minds.
When the time is right, you can present the coaching plan or the next level in the plan. Be sure to let them know what to expect from you and how you are going to go about the process. If done correctly, you will have the results you are looking for. Additionally, be sure to address the one-on-one questions they have provided. People love to know that you have honestly listened to them.
There have never been greater, more diverse, more lucrative opportunities for everyone- experienced, successful entrepreneurs to rank beginners-in the field of information marketing. If you can name a topic, there is a market for providing information about it. People buy information about almost everything-from hobbyist topics like dog training, to business topics like how to sell over the telephone, to self-improvement topics like fitness walking. The key is to find a responsive market and then package the information that customers want in convenient forms such as DVD’s, books, eBooks, cd’s, magazines, websites, teleseminars, webinars, coaching programs, seminars and conferences. Watch a free video revealing several how several info marketers created their products and became infopreneurs at www.Info-Marketing.org
Robert Skrob is president of the Information Marketing Association with members marketing products in hundreds of different business categories. The IMA offers newsletters, how-to courses, business resources, and coaching for its members. For information on how you can create an information marketing business, visit www.Info-Marketing.org.