Copywriting Secrets 16 tips to Writing Copy that Sells!

Here are 16 more copywriting guidelines that go a bit deeper. These are just guidelines. 1. Remember, Benefits come first, then features – Features are the things about your product or service: like It has 300 horsepower, or it contains 15 special vitamins. Or Open 24hours Benefits are inherently about the prospect. The things he or she will get if they get your product or use your service. So when you talk about benefits, you’re talking about how the prospect will lose weight, get more energy, re-grow his hair, make money, save money, or find a way to kill his mother-in-law without getting caught. The secret of the most effective copy is that it leads with benefits, and validates with features. 2. Just speaking in the prospects language and focusing on the benefits to him or her is about 70% of effective copy. Yet most copywriters don’t do even this. This stems from most people’s misunderstanding of benefits. They think a 300 horsepower engine is a benefit. But it’s not. Fast acceleration and a feeling of exhilaration is the benefit. They believe the fact a business is 25 years old is a benefit. It’s not. The fact that the business has survived many storms and will likely be around to deliver service and honor a warranty is a benefit. It’s critical that you really understand the difference between these two things. 3. Create a compelling offer by telling the whole story using word pictures, metaphors or stories to highlight the problem they have, or the solution your …
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